Posts Tagged ‘sign
Whether it is a simple 24″ x 18″ corrugated yard sign or a digital scrolling message sign in your business window, signs really do work and they are the MOST inexpensive way to advertise.
Now I know I get a lot of customers who don’t believe this, but you know what, I get a lot that do understand this. These are the ones who understand the value of an on premise sign.
Recently we made a couple of corrugated yard signs for a NEW customer. She was wanting to increase the number of volunteers for a community project. Here is what she emailed me “The signs you produced were a big hit and actually helped us increase our volunteer participation level last weekend during the clean up.”
Another of our long time customers spends more on her on premise signage than any other form of advertising because she knows it fills her day care centers. Typically when she opens a new center, it is filled to capacity within 30 days just with the signage on the building. One of her more recent facilities (opened for a year) is at about 25% capacity. The township the facility located in is extremely limiting as to what signage she can have on the building and the results are telling.
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Your exterior business signs are the first impressions that your customers and prospects see as they approach your place of business.
What do yours say about you? Do they communicate quality? Professionalism?
If you have a restaurant, do they express appetizing food?
An auto shop, do they suggest reliability and quality workmanship?
Readable from a distance?
Want to convey CHEAP….LOW BUDGET….CHEAP….AVERAGE….or simply NOTHING SPECIAL HERE? Of coursed you don’t!
Does your primary sign include only your business name, or does it also feature a tag line that somehow distinguishes you from your competition?
Take a fresh look at your signage. Make sure it reflects the quality that you believe your products and services offer.
Contact us at www.signhereltd.com