For several months we had been working with a long time customer to put up a new sign for her child care center, but the local township seemed to present road blocks to each proposal we made. Finally the township approved a channel letter, these are LED illuminated individual letters mounted to a raceway, sign with 30 inch letters. The entire sign was 30 feet long.
For a year the child care and preschool had been operating at about 20% capacity. The day after the new sign was installed, the owner called me to tell me that she two new signups. Within 2 weeks of the new sign going up, providing her business visibility to a major state highway, she had 19 new students sign up.
As difficult as it was to get this job approved as well as the cost of the permit and sign, it was worth the expense and effort. It also paid for itself in about 4 weeks!
This was also an opportunity for us to provide our sign leasing service to this long time customer.