We lettered a friend’s car after several renderings and negative comments by co-workers and superiors, BUT I have think some of the naysayers are eating their words.
Several months ago we put vinyl graphics on a Ford Taurus for a real estate broker, Dave Danz. A couple of weeks after we lettered his car, Dave called to tell me that a young man approached in on his way into a store and introduced himself, asking
Dave to help him find a house.
A couple of weeks ago Dave called again and told me that he received a call from a fellow from Chicago who got his number off of his car. He wanted to meet with him about selling 20 investment properties. This deal did not go through but it got Dave in front another suspect who easily could have turned into a prospect and customer.
Anyone in sales out driving around is missing an opportunity to get their name out there if they don’t have their info on their vehicle.
How many of you read the “car dealership decals” on the back of vehicles in front of you when you are stopped at a light? These are usually about 6″ x 1″ but it GETS THERE NAME OUT THERE!
For several months we had been working with a long time customer to put up a new sign for her child care center, but the local township seemed to present road blocks to each proposal we made. Finally the township approved a channel letter, these are LED illuminated individual letters mounted to a raceway, sign with 30 inch letters. The entire sign was 30 feet long.
For a year the child care and preschool had been operating at about 20% capacity. The day after the new sign was installed, the owner called me to tell me that she two new signups. Within 2 weeks of the new sign going up, providing her business visibility to a major state highway, she had 19 new students sign up.
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Whether it is a simple 24″ x 18″ corrugated yard sign or a digital scrolling message sign in your business window, signs really do work and they are the MOST inexpensive way to advertise.
Now I know I get a lot of customers who don’t believe this, but you know what, I get a lot that do understand this. These are the ones who understand the value of an on premise sign.
Recently we made a couple of corrugated yard signs for a NEW customer. She was wanting to increase the number of volunteers for a community project. Here is what she emailed me “The signs you produced were a big hit and actually helped us increase our volunteer participation level last weekend during the clean up.”
Another of our long time customers spends more on her on premise signage than any other form of advertising because she knows it fills her day care centers. Typically when she opens a new center, it is filled to capacity within 30 days just with the signage on the building. One of her more recent facilities (opened for a year) is at about 25% capacity. The township the facility located in is extremely limiting as to what signage she can have on the building and the results are telling.
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Your exterior business signs are the first impressions that your customers and prospects see as they approach your place of business.
What do yours say about you? Do they communicate quality? Professionalism?
If you have a restaurant, do they express appetizing food?
An auto shop, do they suggest reliability and quality workmanship?
Readable from a distance?
Want to convey CHEAP….LOW BUDGET….CHEAP….AVERAGE….or simply NOTHING SPECIAL HERE? Of coursed you don’t!
Does your primary sign include only your business name, or does it also feature a tag line that somehow distinguishes you from your competition?
Take a fresh look at your signage. Make sure it reflects the quality that you believe your products and services offer.
Contact us at www.signhereltd.com